AI, Content Creators, and the Birth of a New Art

We have always known how to recognize the signs of change.
When the industry despises, we listen.
When the elite laughs, we move forward.
And today, we know that something irreversible is being born.

Like the DJs of the 1990s, mocked for not reading sheet music,
Like Daft Punk or DJ Mehdi, dismissed as tinkerers before becoming legends,
Like Alice Guy and Méliès, fairground performers scorned by writers and theater men,
Like television series, ignored by cinema until they became its future…
The content creators of today are the artists of tomorrow.

And this time, the tool is artificial intelligence.
Just as the camera gave birth to cinema,
Just as the sampler liberated music,
AI allows a single person to rival an entire studio.

An influencer, armed with AI tools, can now write, shoot, edit, dub, and create.
Not disposable stories, but works of art.
We want to accompany this transformation.
We want to ennoble what has been despised.

WAIFF — Second Edition will be the first festival to take this leap.
Not a futuristic festival, nor a tech expo,
But a crossing point — between social media and cinema,
Between video games and literature,
Between short-form content and long-form storytelling,
Between popular art and contemporary art.

And because the industry is aging, because audiences are drifting away,
We will go where the youth already are.
We will build bridges, not walls.

We will invite brilliant influencers, iconic filmmakers,
producers, screenwriters, AI artists, advertisers,
and all those who seek to understand, to create, to rejuvenate.
We will host open calls, screenings, and discussions.

This will be our aesthetic, our philosophy, our method.

WAIFF — Second Edition will be placed under the sign of Alchemy:
The transformation of lead into gold,
of influencers into authors,
of fragments of content into works of art.
AlchemIA.